Google Ads Course

Google Search Advertising 

1650EGP
12 Hours
Beginners Level

Course overview 

Advertising on Google is the main part of Digital Marketing. Google empowers businesses with very effective features and tools to reach their consumers wherever they are. 

In this module, Google Search campaigns are covered. The optimum set-up for them and the important tips to best creating and best results are also covered. 

What will you learn ? 

  •   Create/Optimize Search Campaign.
  •   How to use Keyword tool to select perfect keywords.
  •   How to setup search campaign in Google Ads.
  •  How to market your App on Google Ads using Universal App campaign type.
  •  How to use advanced tools in Google Ads.
  •   How to setup reports in Google Ads.
  • Re-targeting and Campaign Optimization.

Course Outlines

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Introduction to search campaign in Google Ads
  • Essentials of Search Campaign

How to use Keyword tool to select perfect keywords   
  •  How to select perfect keywords
  • Google Keyword tool

How to setup search campaign in Google Ads
  •  Targeting in search campaigns
  •  How to write search Ad
  •  Ad extensions types

How to market your App on Google Ads using Universal App campaign type

  •  Universal App campaign 
  • How to design responsive ad for App.

How to use advanced tools in Google Ads                                                                       
  •  Shared  lists& budget
  •  Audience list building
  • Re-targeting & Campaign Optimization                                                                                                                        

 How to setup reports in Google Ads                                                                              
  • Reporting in Google Ads
  •  Dashboard design
  •  How to read Google Analytic
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