Google Ads Course
Google Search Advertising
Advertising on Google is the main part of Digital Marketing. Google empowers businesses with very effective features and tools to reach their consumers wherever they are.
In this module, Google Search campaigns are covered. The optimum set-up for them and the important tips to best creating and best results are also covered.
What will you learn ?
- Create/Optimize Search Campaign.
- How to use Keyword tool to select perfect keywords.
- How to setup search campaign in Google Ads.
- How to market your App on Google Ads using Universal App campaign type.
- How to use advanced tools in Google Ads.
- How to setup reports in Google Ads.
- Re-targeting and Campaign Optimization.
- Essentials of Search Campaign
- How to select perfect keywords
- Google Keyword tool
- Targeting in search campaigns
- How to write search Ad
- Ad extensions types
- Universal App campaign
- How to design responsive ad for App.
- Shared lists& budget
- Audience list building
- Re-targeting & Campaign Optimization
- Reporting in Google Ads
- Dashboard design
- How to read Google Analytic