Influencer marketing Workshop 

 Workshop Outline:

Influencer Marketing Basics
What is influencer marketing?
Why do you need influencer marketing?
The difference between influencers, bloggers, and ambassadors, and consumer advocates.
Macro vs. Micro-influencers
Setting influencer marketing goals
Define your targeting consumer
Define your influencer marketing goals
Ways to measure influencer ROI
Influencer marketing outreach and campaigns
Creative ways to work with influencers
Finding the right influencers for your brands
Influencer marketing campaigns
The future of influencer marketing