Advanced Google Ads Workshop

Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation

2000 EGP
12 Hours
Advanced Level

Workshop overview 

Google Ads offers advanced advertising strategies, so you can do even more with your campaigns. Discover campaign types Learn about advertising     Advanced Google Ads can help you take your online advertising to the next level. Explore these advanced resources, tools, and campaigns to get started.

What will you learn? 

Access Google Ads tools for forecasting performance
Budget Optimization techniques using a regression formula
Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
Improving Geotargeting for Local Businesses With A Double Campaign Structure
How To Setup, Run, Pivot & Interpret the Paid & Organic Report
Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report
Identify Opportunities Between Organic & Paid Listings
Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts
How to find the key pitfalls in any Google Ads account
How to Audit a new or existing Google Ads account and find issues to improve upon quickly
Utilize Dynamic Ad Customisers for more personalised ads
Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant 

Google Ads reports in GA
Understand attribution models and why the default last click is not always ideal
Implement Machine Learning features within Google Ads to benefit your account in ways that human optimization could never reach
Develop a multi-funnel remarketing strategy for GDN and search campaign

  •  Requirements
    Able to set up your own Google Ads account
    Be confident navigating Google Ads accounts
    Basic exposure to excel filtering & pivot tables
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