Digital Leadership
Course overview
Today's most influential leaders have an online presence. But how do you lead "digitally" and engage followers in such a crowded and competitive landscape. Learn in this course how, as a member of the C-suite, you can engage in social media to drive sales, humanize your company, and be proactive during a crisis while establishing yourself as an industry leader at the same time. Learn how to effectively include your voice in company content, cross-promote among your own networks, measure the impact of your efforts.
Course Outlines
· Embracing Enterprise Social Media
· Humanize the organization
· Embrace the PR advantages
· Drive the industry
· Create a memorable brand
· Generate sales
· Aligning with C-Suite Objectives
· Direct the narrative
· Express strong leadership
· Mitigate a crisis
· Showcase innovative expertise
Resolve misconceptions· How Leaders Incorporate Social Media
· Identify goals for using social media
· Choosing the right channels and tools
· Be mindful of resource allocation
· Select a strategic engagement schedule
· Review results monthly
· Sync with the Company's Social Media
· Promote your company's social.
· Get promoted by the company's accounts
Include your voice in company content