LinkedIn for Business 

2200 EGP
12 Hours
Intermediate Level

Course overview 

LinkedIn is a powerful tool for companies of all sizes. Learn how to make the world's #1 professional network work for your growing business. This course is designed for businesses without taking a lot of time and resources for marketing and business development. This course shows how to use the powerful and free tools on LinkedIn to position yourself as a leader in your field, build a brand for your company, and connect with clients and other businesses Plus, learn the secrets to getting listed in search results, turning leads into long-term clients, and taking your business to the next level.

What will you learn ? 

  • Learn a bout LinkedIn  
  • Learn how to use LinkedIn for personal and employer branding using these two as Marketing tools
  • Learn how to do LinkedIn advertising
  • How to read LinkedIn advertising insights and take corrective actions 

Course Outlines

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      Introduction about LinkedIn:
    • Starting your LinkedIn journey 
    • Who should and who shouldn’t advertise on LinkedIn
    • How to make money on LinkedIn
    • How to save money by using LinkedIn advertising tools

      Content for LinkedIn:
    • Companies’ pages management
    • Profiling techniques
    • How to utilize LinkedIn groups
    • Tell your story on LinkedIn

      LinkedIn advertising:

    • How to set your LinkedIn ad professionally
    • Types of ads
    • Targeting and retargeting audience strategies
    • Bidding and budgeting techniques
    • Reporting
    • Benchmarking
    • Analyze performance

    LinkedIn B2B:
    • Social selling techniques
    • How to use sales navigator
    • How to reach overseas clients
    • How to progress with your business on LinkedIn
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