Social CRM & Marketing Automation Course
Marketing Automation module is what every marketer needs in the field of digital marketing, Media, or Digital to perform a successful fully integrated digital campaign. Learn the secrets to performing a successful fully integrated platform for digital marketing and sales process.
What will you learn ?
- Understanding of what is Marketing Automation.
- How to design user journey and customer experience.
- Setup CRM and Setup Lead Scoring & Nurturing.
- How to upgrade CRM to be Marketing Automation System.
- Setup Email Marketing.
- Using email marketing for lead nurturing.
Understand Marketing Automation
- Introduction to Marketing Automation
- MA industry landscape
Understand lead management techniques
- Lead Management
- Design User journey
How to design user journey
- Journey Builder
- Setup predefined customer experience
How to setup CRM
- Build Customer Relation Management (CRM)
- How to setup lead scoring
- How to setup lead nurturing
How to upgrade CRM to be Marketing Automation System
- Link social media communication with CRM
- Link digital channels with CRM
- Zoho CRM+
Understand how to setup Email marketing
- Benefits of Email Marketing
- Types of email marketing
- Build & manage email lists
- How to design killer email
- Case studies of email marketing
How to use email marketing for lead nurturing
- Lead nurturing using Email marketing
- How to setup chain Email