Mobile is the most widely used media channel globally, with over one billion mobile devices sold each year; so let`s learn more about the mobile marketing and how to get the optimum usage of this channel in conducting fully marketing plan.
What will you learn ?
- How to identify the app marketing success.
- How to develop your own mobile strategy.
- How to generate analytics from mobile tracking software.
- The relation between mobile, social media and e-mail marketing.
- How to connect between mobile marketing and consumer behavior.
- How to setup SMS campaign and plan a mobile marketing campaign.
- How to put KPIs for your marketing in communicating with the clients.
- The best way of using mobile marketing in communicating with the clients.
- How to connect the mobile marketing with targeting, real-time performance and interactive engagement.
Integrating Mobile Channels in Marketing Communication
- Understanding Mobile Marketing
- Understanding Mobile marketing trends and channels
- The mobile consumer
- Channels of Mobile Marketing
- Introduction to advertising on a small screen
- The 9 ways businesses are using mobile Marketing
Creating an SMS Campaign
- How to create SMS & MMS campaigns: Short & Multi-Media Messaging Services for Marketing
- Understanding SMS basic
- Common SMS campaign types
- Setting up SMS & MMS campaigns
- Know SMS services prices in Egypt
- How to write killer SMS marketing message
- How is SMS developing and its expected future
Develop Mobile App & Web
- How to convert your website to be a mobile app: Mobile Application & responsive websites
- How to develop a mobile marketing strategy
- Designing and building your mobile site
- How to build your mobile application
- How to link Offline with Online through mobile App.
Using LBS, AR, VR in Marcom
- How to setup LBS campaign:
- Proximity & Location based Marketing
- How to use Geo targeting
- LBS & Check-ins
- How to use NFC to integrate offline and online campaigns: NFC and Bluetooth systems
- How to use Virtual and Augmented Reality for marketing
- Virtual and Augmented Reality for Marketing
- How to use VR in Marketing
- Cases of using AR in Marketing
Create Mobile Ads Campaigns
- How to create mobile adverting campaign
- Advertising & ROI on Mobile Devices
- Advantages of mobile advertising
- Basics of buying mobile advertisements
- QR Code's and advertising
- Voice enabled campaigns
- Mobile Commerce
- Mobile Payment Options
- Mobile coupons
- A glimpse on the consumer behavior of a Digital Shopper
- Determine what to track and analyze
- How to track interaction
- Calculating your ROI