Social Media Monitoring, and 
Reputation Management

1500 EGP
12 Hours
Beginners Level

Course overview 

Social media can provide your company with a wealth of information about what your customers and competitors really think about your organization. In this course, you will learn how to incorporate social media monitoring into your organization's marketing strategy. How to compare key social listening and monitoring apps and find what each can do for your business. The course will demonstrate how to use social media monitoring for customer service, to find influencers, and to discover insights that could lead to new products or opportunities. Beside, how to identify issues and crisis situations where your company's reputation may be at stake.

Course Outlines

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    ·  Develop a Strategic Approach

    ·  Why social media monitoring is important for your brand

    ·  Integrate social media monitoring into your marketing strategy

    ·  Understand your customer needs

    ·  Team, training, process, and budget


    ·  How to Get Started

    ·  How to select your suitable App

    ·  Overview of SM monitoring apps

    ·  Owned / earned media monitoring

    Case study for SM monitoring

    ·  Setup  and tune monitoring Apps

    ·  How to select your keywords

    ·  Adding key figures and decision makers

    ·  Monitor your competitor 


    ·  Social Listening in Action

    ·  SM monitoring for research and insights

    ·  SM monitoring for customer service

    ·  SM monitoring for influencer marketing

    SM monitoring for issues and crisis management

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