Strategic Digital Marketing Planning
In this module, you will be given the ability to design a fully structured digital marketing strategy through interactive presentations case studies and team exercises. You will exploit new digital tactical tools; build an integrated strategy; develop your plan and measure results.
What will you learn ?
- How to Create Situation analysis.
- Understanding of Strategy Setting.
- Select the suitable channel for your digital communication.
- How to allocate budget and suitable controlling metrics.
- How to Develop Digital Marketing Plan.
Understand What is SOSTAC Model
Do Situation Analysis
- Situation Analysis using 5Cs
- Situation Analysis using SWOT
- Situation Analysis using PESTEL
Setting Digital marketing objectives
Explain 5S objective setting
Know your target customer
- STP strategy setting
- Branding & Positioning
- Acquisition Vs Retention
How to allocate budget for each media Channel
How to allocate the suitable metrics for your plan
How to Develop Digital Marketing Plan Project